In Italy visitors of State-owned museums are increasing a lot

In Italy during the 2017 it has been observed a great increase in the performance of public museums. In 2017, for the first time, the number of visitors of State-owned museums reach were more than 50 millions, +11,6% in comparison to 2016 and +53,2% in comparison to 2013. Also the economic performance of state-owned museums […]

blogs and journals dedicated to arts management

Here you can find the list of blogs and journals dedicated to arts management that I selected as interesting to follow. National arts marketing project http://www.artsmarketing.org/ Arts marketing association http://www.a-m-a.org.uk/ Americans for the arts http://www.americansforthearts.org/ Arts marketing http://arts-marketing.blogspot.it/ Arts culture marketing http://artsculturemarketing.wordpress.com/ Visual art mktg http://visualartmerchandising.blogspot.it/ Rob maguire arts marketing http://robmaguire.com/ Culture […]

Art Everywhere: A very very big Art Show

It is not an art gallery, a museum or a private collection. Art Everywhere is the largest exhibition of its kind in the world. It takes 57 works of arts chosen by people and has transformed billboards and poster sites across the UK into great British masterpieces. Some numbers? 22.000 posters sites across the UK, 2000 London buses, 1.000 black […]

Google World Wonders Project

Google is our best co-worker, but sometimes the worse. How many time have you lost yourself in the Google world? Now we can end to play with the daily doodle and go to see Nijo Castle in Kyoto or Stonage, and not only with Google Image or Google Street View. Indeed at the end of May Google […]

Museum advergame? Yes, at Royal Picture Gallery Mauritshuis

An old museum wants to increase its presence on the net, so it thinks to a viral project of art-marketing: an art advergame. An advergame is an interactive game created by a firm in order to communicate a message. It is part of the viral marketing because its aim is to create buzz around the […]

Art organizations and Social Media: a look at America

What is the situation of a cultural organization from the point of view of the digital age? What do they do in social media era? What digital instruments do they use for art marketing? These and more questions can be answered by a recent survey, made by Pew Research Center’s Internet & American Life Project, […]

MINI art beat

London: tea, Big Bang, the Queen, Mini. Not Tate. Not Victoria and Albert Museum. Not National Gallery. I am sorry, today we’re not going to talk about some museum or art event. We want to talk about the MINI art Beat. If you are in London, driving, or simply walking, probably you will meet an interactive […]

“Operation Giraffe” – crowdfunding at the Museum of Toulouse (France)

The Museum of Natural History “Muséum de Toulouse” in Toulouse (France) has taken a very innovative initiative as it offers to its public the opportunity to participate at the financing of the naturalization of a giraffe named Gaspard. An operation of “crowdfunding” unprecedented in a natural history museum in Toulouse. For its 150th anniversary in […]

Prosumerism and webmarketing at the museum: Rijksstudio’s case history

Rijksmuseum in Amsterdam had shared on the net HD images of all its artwork, has created a social network and it has asked the users to produce their own virtual galleries. Moreover it invited the users to a contest for the creation of a gadget based on museum’s artworks. This is a nice case of […]

Co-production: the border between art and marketing management.

Let’s try to understand how the concept of co-production can be a valid zip to join together two worlds so apparently different but actually complementary. The era post 2000, especially with the advent of the digital consumerism, has developed, or rather enriched, a concept that previously was gloomy and confused: the co-production. Applying this concept […]