Arts Marketing blog

This blog collects all the posts I was able to save from my old blog http://www.artmarketingmanagement.com. At the time I had some co-authors in Sofia Boer, Giulia Pasdera, Chiara Narduzzi and Mattia Casanova.

After some years, it is interesting to see that some topics are very on the cutting edge while others are a bit passé. One really interesting point is the death of the guerrilla marketing and the non-conventional marketing techniques, and the rise of other tools like digital ADV in FB, google networks, SEO, SEM, influencer marketing, eWOM marketing.

Francesco Zanibellato

PhD student in marketing
Ca’ Foscari University
Venice, Italy