Co-production: the border between art and marketing management.

Let’s try to understand how the concept of co-production can be a valid zip to join together two worlds so apparently different but actually complementary. The era post 2000, especially with the advent of the digital consumerism, has developed, or rather enriched, a concept that previously was gloomy and confused: the co-production. Applying this concept […]

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“The Spring” and “The birth of Venus” came back in the Medici’s villa of Castello.  

  Centrica has made ​​two large touch-screens that virtually reproduce the “Spring” and the “Birth of Venus” in the Medici’s villa of Castello, their original environment, thanks to the application “Uffizi app.”   On the occasion of the delivery of the World Heritage certificate by Unesco , from 9 to 11 May this year , […]

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Stairs: music and architecture

Recently we get more and more often the opportunity to attend musical events that take place in the most different locations,from a concert hall to the top of a mountain, organized perhaps with the aim to involve both the usual public and the occasional excursionist. The proposal we are going to analize today is a […]

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Please, use your camera

Do you remember the school trips at the museum? When the guide before starting the visit turned towards you,  little children anxious to use your camera, and warned you not to take photos, at best leaving you the permission to take them without flash. The result was just the same. Nowadays this behavior is like […]

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Learning with touch: how to make a visit at the museum unforgettable  

  When looking a sculpture did you ever have a desire to touch it, follow its lines and tap its surface? Of course all these things are impossible, because of both security and masterpiece conservation…but here’s a solution: there are places where this desire can be fullfilled!   Museo Omero (http://www.museoomero.it/) in Ancona is a […]

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