Tuesday Amazon has launched the Amazon Art Marketplace, giving users access to 40,000 pieces of fine art from over 150 American dealers and galleries. But it’s gold all that glitters? The site offers over 40,000 original works of fine art, showcasing 4,500 artists ranging in price from a $10 screen print by the up-and-comer Ryan Humphrey to […]Read More Amazon launches its Fine Art Marketplace: a revolution or an inevitable failure?
Recently two museums have utilized social networks for a contest, creating new relationships with their public and improving their image. These are the artistic contest of De Young Museum in San Francisco and the photo contest of Domaine de Chantilly, in France. Until recently, firms used social networks in a simplistic way. Very often the […]Read More Museums and contests on social networks
What about a reproduction of a Van Gogh masterpiece so perfect that you can recognize every minimum detail, even the texture of the brushstroke and the thickness of the canvas and frame? The Van Gogh Musem in Amsterdam and Fujifilm have just developed a technique that makes it possible, thanks to an excellent demonstration of […]Read More RELIEVOᵀᴹ: Passion Recaptured
In the Bargello Museum, precisely in the Donatello’s Hall, an innovative technological system that enables to “follow” the visitors and understand their preferences. Pine and Gilmore, in their book “The experience economy”, spoke about “transparent customization” referring to the process in which a company seeks to learn from the customer concealing its presence, so as […]Read More Mnemosyne: when the museum watches and understands you.
We have to admit it, this is a really screaming birthday. This year we celebrate the 150th year from the birth of one of the most famous Modernism artist, Edward Munch (1863-1944). Norway will be the heart of a lot of events during 2013 in all cities ties tightly with his life and works. In […]Read More Happy Birthday Munch
What about a reproduction of a Van Gogh masterpiece so perfect that you can recognize every minimum detail, even the texture of the brushstroke and the thickness of the canvas and frame? The Van Gogh Musem in Amsterdam and Fujifilm have just developed a technique that makes it possible, thanks to an excellent demonstration of art marketing. The Van Gogh […]Read More Van Gogh at work: multisensorial experience and consumer involvement
The problem of each museum is ever the same: a boring and elitist image. How can we avoid this? Sukiennice Museum did it with a perfect marketing campaign. Sukiennice Museum, one of the oldest in Poland, was going to be opened after a complete renovation. The problem was that young people didn’t find the museum […]Read More Sukiennice Museum Case Study: the perfect audience development strategy
Some time ago started a collaboration between us and Davide Madonna’s blog marketingculturale.org. Davide wrote a flattering article in which he asked us some questions about the relationship between technology and culture. Last week he published our answers in this post that we report in full here thanking Davide. We have talked about Art […]Read More marketing culturale – blog
Many times in this blog we have brought examples of collaboration between art and technology. Today we talk about a negative example: when this collaboration is useless or damaging. Some months ago the painting “L’entrata nel Canal Grande della Basilica della Salute” by Canaletto was showed at San Gregorio abbey in Venice. The idea was […]Read More mysmark: FB likes on paintings
This is the ideal place where we can see how technology can be perfectly applied to a museum. In fact, the Cleveland Museum of Art is leading the way, not only in the blend of art and technology in gallery experience, but in museum practice itself. Cleveland Museum has an incredible collection of […]Read More Education or Entertainment? The Cleveland Museum of Art, a new way to play with museums.