RELIEVOᵀᴹ: Passion Recaptured

What about a reproduction of a Van Gogh masterpiece so perfect that you can recognize every minimum detail, even the texture of the brushstroke and the thickness of the canvas and frame? The Van Gogh Musem in Amsterdam and Fujifilm have just developed a technique that makes it possible, thanks to an excellent demonstration of […]

Mnemosyne: when the museum watches and understands you.

In the Bargello Museum, precisely in the Donatello’s Hall, an innovative technological system that enables to “follow” the visitors and understand their preferences. Pine and Gilmore, in their book “The experience economy”, spoke about “transparent customization” referring to the process in which a company seeks to learn from the customer concealing its presence, so as […]

Happy Birthday Munch

We have to admit it, this is a really screaming birthday. This year we celebrate the 150th year from the birth of one of the most famous Modernism artist, Edward Munch (1863-1944). Norway will be the heart of a lot of events during 2013 in all cities ties tightly with his life and works. In […]

Van Gogh at work: multisensorial experience and consumer involvement

Sukiennice Museum Case Study: the perfect audience development strategy

The problem of each museum is ever the same: a boring and elitist image. How can we avoid this? Sukiennice Museum did it with a perfect marketing campaign. Sukiennice Museum, one of the oldest in Poland, was going to be opened after a complete renovation. The problem was that young people didn’t find the museum […]

marketing culturale – blog

Some time ago started a collaboration between us and Davide Madonna’s blog marketingculturale.org. Davide wrote a flattering article in which he asked us some questions about the relationship between technology and culture. Last week he published our answers in this post that we report in full here thanking Davide. We have talked about Art […]

mysmark: FB likes on paintings

Many times in this blog we have brought examples of collaboration between art and technology. Today we talk about a negative example: when this collaboration is useless or damaging. Some months ago the painting “L’entrata nel Canal Grande della Basilica della Salute” by Canaletto was showed at San Gregorio abbey in Venice. The idea was […]

Education or Entertainment? The Cleveland Museum of Art, a new way to play with museums.

This is the ideal place where we can see how technology can be perfectly applied to a museum. In fact, the Cleveland Museum of Art is leading the way, not only in the blend of art and technology in gallery experience, but in museum practice itself. Cleveland Museum has an incredible collection of […]

TripAdvisor and museums: the top ten

TripAdvisor has published the list of the best museums in the world basing on users’ votes. And there are some surprises. TripAdvisor is the web portal about travelling that collects users’ votes on hotels since 2000. This site is very important in the travel field and now is the most influencer in the choice […]

The museum and Spotify: Palazzo Madama Museum in Torino

More and more often you see in museums people participating in exhibitions which are listening to music. A museum of Turin was intrigued by this habit and decided to open its own profile Spotify to make possible for visitors to share their playlists. Until a few years ago the way to take part in exhibitions […]